Say hello
to the insurance
of tomorrow!

Focus on the future.

The best of both worlds

We revolutionize life insurance the Swiss
way by combining the best of the insurance
world with the best of the IT world.

Companions for life

Through the smart Best Partner Concept, the expertise of the Youplus network, and with Swissness as the foundation, our goal is to create innovative solutions for the customer through cooperatively utilizing the creative forces of our partners.
One for all, and all for one.

Our Partners:

ASPECTA Assurance International AG

ASPECTA Assurance International AG is an independent life insurance company based in Triesen, Principality of Liechtenstein. The company sees its core operational role in the efficient and sustainable management of the life insurance portfolio that has grown over the years. The company can look back on a healthy and profitable growth and looks into the future with great optimism.


Asseco specializes in the production and development of software.
As a pioneer and visionary, Asseco has been delivering the most up-to-date technologies in the area of cutting-edge business software for twenty-five years. Thanks to a constant dialog with existing and prospective customers, they always have their finger on the pulse of current market trends and individual company and industry-specific needs.

DIVAS Asset Management AG

DIVAS Asset Management AG was founded to forge new paths between tradition and innovation in asset management. They are dedicated to create product solutions in a tailored, transparent and innovative way while aiming for a best price and risk adjusted performance.

ESPRIT St. Gallen

ESPRIT St. Gallen is a student consultancy based at the University of St. Gallen. The young ESPRIT-team consists of experts in various fields and is therefore able to offer innovative, state-of-the-art solutions. As students, they can tackle organizational challenges with a fresh attitude, offering original, cutting-edge solutions at the pulse of time.

Pro People Marketing

As an advertising agency, Pro People Marketing is a specialists in performance marketing. Thanks to their years of experience, their thorough evaluation process, the data from their many previous campaigns and their connections to leading Czech brands, they can see what’s right for your business to get you moving forward.


Deloitte is a leading accounting and advisory company and provides industry-specific services in the areas of Audit & Assurance, Consulting, Financial Advisory, Risk Advisory and Tax & Legal. With approximately 286,000 professionals at member firms delivering services in more than 150 countries and territories, Deloitte serves companies and institutions of all legal forms and sizes in all industry sectors


of tomorrow

Easy like Sunday morning! With us, the newest technology is not just a dream anymore.
Let us make your life easier – starting now, not tomorrow.


Your life changes
so do we

We know that life happens when you least expect it. This is why we designed your insurance to adapt. So be bold and live your life to the fullest, we got your back.


360° view,
365 days a year

At Youplus, we combine our unique core product with exciting new features provided by leading insurances. We constantly scan the market to update your insurance continuously. This way, we make sure you get the best out there – today, and every day.

Curious? Here's more

Youplus the blog


Revolutionary Road – Merging yesterday’s tradition with tomorrow’s technology

T minus zero. Youplus proudly launched this month in the heart of Eastern Europe, the Czech Republic. A new paperless and fully digitized life insurance company. We can finally create value by offering an evolutionary solution to life insurance that is built on our core values from the ground up. Through the Best Partner Concept we are able to offer the very best that can be found in the life insurance market, both from a product perspective and an administrative perspective. 

We have come a long way. It all started with a vision. An idea so idealistic, that many had a hard time believing in its feasibility. An insurance operating entirely paperless? Digital signatures concluding lifelong contracts? In an industry relying on tradition and consistency, where customers trust in the delivery of constant quality, it is difficult to reach acceptance for change. On the other hand, the rest of the world did not stop. Technological innovations have opened doors nobody knew existed. The challenge our vision faced, laid in the compatibility of traditional values within our own ranks with newly developed state-of-the-art technology. Naturally, the greatest challenges attract the greatest minds. Little by little, the passion grew, and partners teamed up to bring our vision to life. At the end of a long road and after two years of combined efforts, we are finally here. 

Our launch in the Czech Republic represents another important milestone for Youplus on its initial mission to reshape the insurance sector. But this is only the beginning, as we are proud to soon enter the Slovak market as well. Our aim is to innovate and create opportunities for entrepreneurs all around the globe through our DNA in all different sectors. What are you waiting for? Let’s change the world together.

For more information, visit


Creating opportunities

The insurance industry is traditionally dominated by large companies. With the emergence of fin- and insurtech, also smaller companies with innovative solutions have become the focus of the industry. Nevertheless, if the customer wants holistic solutions, there is no way around larger insurance groups. Why? Is it not possible to build a dynamic insurance which is open to innovative business solutions? This is precisely the question the business concept of Youplus is based upon.

We recognize that the market, which is dominated by large but rigid players, offers neither enough advantages for the end customer nor sufficient opportunities for talented and innovative entrepreneurs. In this state of inertia, promising potentials remain unused. It is precisely those potentials which Youplus wants to exploit.

We are convinced that innovation can only come about in an entrepreneurial environment. Equipped with self-responsibility, a fighting spirit and the courage to take risks, the entrepreneur is the germ of progress. In order for these entrepreneurial forces to develop, corresponding structures are necessary. Fixed fields of duties, rigid responsibilities, and a top-down mentality are the opposite of this concept. In the modern economy, the creation of entrepreneurial freedom is required.

Youplus pursues the “Best Partner Concept” and is built as a network of independent and equal partners. The members of our network continue to function as independent entities who share common Swiss values: precision, reliability and the pursuit of innovative solutions.
The Best Partner Concept is furthermore open to new partners with innovative solutions and is therefore dynamic.

The diversity of the partners is both a strength and a challenge for the Best Partner Concept. Overcoming cultural and linguistic barriers, creating mutual trust and creating a healthy culture of conflict is essential for its success. Once this social capital has been established, you get advantages that are not achievable in a rigid corporate structure. As a network of independent partners, we are able to implement innovative solutions decentrally along the entire value chain.


Welcome to Youplus

Youplus, a brand by SwissInsurEvolution, is not your classic insurance provider but a network of partners. Through its unique Best Partner Concept, Youplus creates a space in which innovation takes place, striving to offer a superior product configuration to the customer.

We live in a time of rapid change, driven by technological progress and globalization. Then again, the current world is characterized by a scarcity of resources, making efficient and sustainable entrepreneurial action an imperative.

Our goal is to create opportunities for you, the entrepreneur. Youplus operates as a network of partners, our Best Partner Concept gives each partner the freedom to innovate in an entrepreneurial spirit. While others move like heavy tankships, Youplus compares itself to a swarm of speedboats. Dynamic, fast and ready to quickly adapt to a changing environment, orchestrated by the common goal to find innovative solutions for the world of insurance.

Our base is in Zurich, Switzerland. This heritage give us confidence in Swiss values: Precision, reliability and mutual trust. Our network-partners share these values through which they pursue a standard of quality that does justice to our Swissness. In a dynamically transforming environment, where the only constant seems to be change, Swiss values give our speedboats the necessary orientation.

Our mission is to create dynamic solutions for you, the customer. In you we see a partner as well. Your life’s not a straight line, your insurance shouldn’t be one either. This is why we design your insurance to adapt. So be bold and live your life to the fullest, we got your back.

Welcome to Youplus. Be part of the change!

Subscribe to our

Receive updates and learn more about our product and our company